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Posts Performance
| Account | Post | Platform | Views | Viewers | Impressions | Reach | Engagements | Clicks | Video Views | Likes | Comments | Shares | Saves | Paid Impr. | Paid Clicks | Paid Eng. | Paid Spend | Spend | Data Status |
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Paid Campaign Posts
| Account | Post | Post Link | Platform | Boost Name | Budget | Ad ID | Campaign ID | Start Date | End Date | Sheet Campaign | Sheet Date | Paid Spend | Paid Impr. | Paid Clicks | Paid Eng. | Organic Impr. | Organic Eng. | Views | Impressions | Reach | Eng. Rate |
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Campaign Finder
Paste one campaign/boost name per line (for example: JIE597 - Aken - Alken Overlapped...).
Optional URL mapping (one per line): paste article URL. You can also use campaign term | article URL.
| Account | Post | Post Link | Platform | Boost Name | Budget | Ad ID | Campaign ID | Start Date | End Date | Sheet Campaign | Sheet Date | Paid Spend | Paid Impr. | Paid Clicks | Paid Eng. | Organic Impr. | Organic Eng. | Views | Google Views | Impressions | Reach | Eng. Rate |
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New Boost Request
Every field marked * is required. The PM is taken from your login.
Project manager
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| Status | Placement | Target | PM | Post |
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What delivery actually costs
From boosts with recorded delivery, judged by what each was bought to do. Cheapest first.
Two kinds of boost, two kinds of price. A boost bought for views asks Meta for the cheapest eyeballs — judge it by CPM (cost per 1,000 impressions). A boost bought for reads/clicks asks Meta to find people who will tap through — its CPM is high by design, so judge it by what one read cost instead.
Bought for views — price of 1,000 impressions
Bought for reads / clicks — price of one click
Clicks are recorded by the hourly check, so this covers recently-watched boosts.
Groups with fewer than three boosts are left out — a rate off one or two is noise, not a benchmark.
Finance
Real money from the Meta ad accounts — the same figures Business Suite reports. Admins only.
Real spend — from Meta Ads
What the ad account actually spent, day by day from Business Manager — the number the invoice is built from. Covers every ad on the account, not only boosts raised here. Periods with no data show no bar. Click a bar to see which campaigns the money went to.
| Campaign | Campaign budget | Spend | Impressions | Reach | CPM |
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Real spend by client
From Meta campaign spend, client read off the campaign name.
Top campaigns
From Meta, biggest spend first, for the selected period.
Manage Form Lists
Add, rename or retire the values offered on the Boost Request form. Retired values stay readable on past requests.
New Paid Partnership Request
Ask a client's Instagram account for branded content ad permission.
Requested by
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| Status | Client | Our pages | Request link | Requested by | Raised |
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What will this budget do?
Based on what these pages have actually delivered for your spend — not a forecast.
Expected impressions
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Expected reach
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Your typical CPM
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Reach & Frequency
Meta's own forecast, from the same engine as their Reach Planner. For reserved buys — larger budgets.
Feeds
Stories & Reels
In-stream
Frequency
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Read off Meta's own curve once the forecast has run.
Asking Meta to run the numbers…
Reach predictions take Meta 10–40 seconds.
Reach at your budget
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Impressions
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Effective CPM
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Budget → reach across the whole range
Meta returns the full curve, not only your budget. Your figure is marked in green.
| Budget | Reach | Impressions | CPM |
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What your pages actually deliver
Every euro of paid spend recorded against each page, and what it bought.
| Page | Spend | Impressions | CPM | Impr. per € | Frequency | Posts | Period |
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Add Social Account
Select an asset from the synced catalog and attach it to a brand.
Admin Controls
Manage BM tokens and trigger ingestion jobs.
Token Management
Job Controls
Test Single Post Insights
Connected Accounts
BM Tokens
| Label | BM ID | Status |
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Social Accounts
| Status | Name | Platform | External ID | BM ID |
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Ad Accounts
| Name | External ID | BM ID |
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Users
| Role | Status | Created | Last Login | Actions |
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